VIDEVO PROMOTIONAL VIDEO - All the Drama - None of the Fees
Role: Art direction and Sound Design
Software: Adobe After Effects
Sources - Videvo
About The Client
Videvo (pronounced vid - eve - oh) is a stock footage site with an expansive library of high quality footage for free.
The Challenge
To create a buzz around the Videvo brand and use their tag line: "Every Picture Yells a Story".
Timeline: 3 weeks
Challenges That Occurred
While executing this project my main challenge has been to visually show something is high quality, but also that it is free at the viewer's disposal.
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How Was The Design Problem Solved
When approaching the design solution, I initially researched on comparing Videvo against their competitors (ex: Shutterstock and Pond5) followed by mind mapping and writing. My "Ah Ha" moment came to me when I viewed Videvo's footage library and found multiple fighting shots, thus, made me think: Videvo is a champion because they fight for creators to have access to high quality footage for free.